AI marketing consultant for mid-size teams

AI Marketing for Mid-Size Teams — Without Losing Your Voice

Marji J. Sherman helps in-house marketing teams adopt generative AI in social, content, and editorial — without losing the brand voice that made the work matter. Featured in Inc. Magazine. Past clients include Capital One, KOHLER Co., and the ADL.

Tell me about your project

Personal reply within 1 – 3 business days.

Selected clients

  • Capital One
  • KOHLER Co.
  • ADL
  • Cancer Treatment Centers of America
  • United Methodist Church

What you get

  • AI audit + readiness review. Where your team is using AI today, where the gaps are, where the risks are.
  • Voice-aligned prompt libraries. A documented brand voice an LLM can actually follow — and a library of prompts your team uses every day.
  • AEO baked in. Schema, FAQ structure, and content rewrites so AI engines (ChatGPT, Perplexity, Google AI Overviews, Claude) cite your brand.
  • Hands-on team training. Your team leaves the engagement knowing how to run the system, not waiting for you to come back.

Once again, Marji J. Sherman provides a wealth of social media insights and demonstrates why she has [the community she's built on social media].

Inc. Magazine

  • Marji built ADL's culture, presence, and marketing from the ground up. She launched a successful employee advocacy program and standardized content across all 27 offices in the U.S. and Israel. I cannot recommend working with her enough.

    Robert Weissman Anti-Defamation League

  • Marji's brand building skills were an asset to help drive a central agency marketing strategy for which I enjoyed the opportunity to work alongside her.

    Rowan Benecke McKinsey & Company

Frequently asked questions

  • What is an AI marketing consultant?

    An AI marketing consultant helps in-house marketing teams adopt generative AI in social, content, and editorial without losing brand voice or running into compliance issues. The work usually includes AI readiness audits, brand-voice codification, prompt library design, workflow integration, team training, and Answer Engine Optimization (AEO).

  • Who is Marji Sherman?

    Marji J. Sherman is a Miami-based AI marketing consultant with 15+ years building social, content, and editorial programs for brands including Capital One, KOHLER Co., the ADL, the United Methodist Church, and Cancer Treatment Centers of America. Featured in Inc. Magazine, on Jay Baer's Social Pros podcast, and on ASI's The Social Angle.

  • How is this different from just using ChatGPT internally?

    Most teams using ChatGPT informally produce content that sounds generic, miss governance and compliance considerations, and don't structure their content for AI search visibility (AEO). A structured engagement codifies brand voice into LLM-ready guidelines, builds prompt libraries scoped to your channels, and adds AEO so AI engines cite you back.

  • How long does an engagement take?

    AEO audits run 4 to 6 weeks. AI strategy retainers run 6 to 12 weeks. Workshops are 1 to 2 days. Marji takes on a small number of partner engagements per quarter to keep work hands-on.

  • How quickly will I hear back?

    Most briefs get a personal reply within 1 to 3 business days. If you have a hard deadline, mention it in the brief.

Get in touch

Ready when you are.

Send a brief and you'll hear back within 1 to 3 business days.