AI-Augmented Social Strategy
Channel strategy and brand voice, rebuilt around AI content workflows.
- Channel and audience audit
- Brand voice guide your AI tools can follow
- Workflow from prompt to publish
AI-forward marketing strategist · Miami
Use AI in your marketing. Keep your brand's voice.
I help in-house marketing teams bring AI into social, content, and editorial work through strategy, systems, and hands-on workshops, so the output still sounds like your brand.
Trusted by teams at Capital One, KOHLER Co. and ADL · replies within 1–3 business days
Our team is using leveraging AI to write faster.
AI can write a sentence. Only you can make it mean something.Brands I've built marketing for
- Capital One
- FIS
- ING Americas
- Newtek Bank
- KOHLER Co.
- ADL
- Cancer Treatment Centers of America
- United Methodist Church
Ways to work together
Pick the entry point that fits your team.
For B2B SaaS, financial services, healthcare and consumer brands that want AI in the workflow without generic, off-brand content.
AI Content Systems
Editorial programs where human writers and generative AI share the work.
- AI-assisted research, drafting and repurposing
- Answer Engine Optimization (AEO)
- Brand governance and review steps
AI Workshops & Advisory
Hands-on training that gets your whole team using AI safely and well.
- Prompt design for marketers
- AI guardrails and brand-safe automation
- Ongoing quarterly advisory
AI Readiness Check
How ready is your marketing team for AI?
Answer six quick questions to get your score and a suggested next step.
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We have written rules for how our team can use AI tools
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Our brand voice is documented well enough for AI to follow
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Someone reviews AI-assisted content before it's published
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We use AI regularly for research, drafting or repurposing
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We track whether AI-assisted content performs as well as other content
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Our content is structured to show up in AI answers (AEO)
In their words
What clients and press are saying
“Marji built ADL's culture, presence, and marketing from the ground up. She launched a successful employee advocacy program and standardized content across all 27 offices in the U.S. and Israel. I cannot recommend working with her enough.”Robert WeissmanAnti-Defamation League
“Marji's brand building skills were an asset to help drive a central agency marketing strategy.”Rowan BeneckeMcKinsey & Company
“If you're looking to add AI into your marketing mix without the fear of AI overlords, this episode featuring Marji J. Sherman is for you.”Vinnie DriscollASI · The Social Angle
About Marji
AI-forward marketing, in human hands.
I'm a Miami-based strategist with 15+ years building social, content and editorial programs for known brands. Inc. Magazine, Jay Baer's Social Pros podcast and The Growth Factor have featured my work.
Now I help teams that already use ChatGPT, but whose AI output sounds generic, build systems they can run after we finish.
From the blog
Latest thinking on AI and brand
Frequently asked questions
AI-forward marketing, in plain language
What is AI-forward marketing?
AI-forward marketing is the practice of using generative AI tools — large language models, image generation, and AI agents — to plan, produce, and distribute marketing content while preserving a clear brand voice and editorial judgment. It pairs AI for speed and scale with humans for strategy and quality control.
Who does Marji Sherman work with?
Marji works with B2B SaaS, financial services, healthcare, and consumer brands whose in-house marketing teams want to integrate AI into social media, content, and editorial. Past clients include Capital One, KOHLER Co., the ADL, the United Methodist Church, and Cancer Treatment Centers of America.
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization is the discipline of structuring brand content so it can be cited and surfaced by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. It includes entity-clear copy, FAQ schema, structured data, and topic authority — and it is now a core part of every engagement Marji runs.
How long does an engagement take?
Most strategy engagements run six to twelve weeks. Workshops are one to two days. Ongoing advisory retainers are quarterly. Marji takes on a small number of partner engagements per quarter to keep work hands-on.
Will AI replace my marketing team?
No. AI replaces tasks, not teams. The brands winning right now are the ones whose marketers learn to direct AI — using it for research, drafting, and repurposing, while keeping editorial judgment, taste, and brand voice in human hands.
Ready to make your marketing AI-forward?
Marji takes on a small number of partner engagements each quarter.