Services
Search and AI services for brands that want to show up wherever customers ask questions (Google, ChatGPT, Perplexity, AI Overviews), plus social, content and fractional CMO work for in-house teams.
Search & AI services
Structure your content, schema and topic clusters so ChatGPT, Perplexity, Google AI Overviews and Claude cite you in their answers.
Modern SEO that works with AI search: keyword strategy, on-page structure, technical audits and content clusters.
Hands-on AI strategy and implementation: readiness, voice-aligned prompt libraries, brand-safe automation and training.
Documented workflows that pair human writers with AI for research, drafting, repurposing and QA.
Marketing services
Channel strategy, content production and community management. AI-assisted where it adds speed; human craft where it adds soul.
Ask about social →Content, SEO, AEO, email and paid social, built around one clear brand voice and a measurable funnel.
Ask about digital →Senior marketing leadership embedded part-time: strategy, hiring, vendor management and board reporting.
Ask about fractional CMO →Turn employees into your most credible channel with training, content kits and incentives. (This is the program Marji built for ADL.)
Ask about advocacy →How an engagement works
So it stays predictable for your team and your stakeholders.
A review of your team, channels, content, AI usage and brand voice, delivered as a 10–15 page document.
Channel mix, voice guidelines, KPI framework and a 12-month roadmap, reviewed live with your team.
Prompt libraries, workflows, AEO schema or advocacy programs, implemented hands-on.
Documentation, training and a 30-day check-in. Optional quarterly advisory after that.
AEO vs. SEO
SEO ranks pages in Google's blue links. AEO gets your brand cited inside AI-generated answers. Most teams need both.
| Classic SEO | AEO | |
|---|---|---|
| Optimizes for | Search rank on Google | Citations in ChatGPT, Perplexity, AI Overviews, Claude |
| Wins on | Keywords, backlinks, page speed | Entity clarity, FAQ schema, topical authority |
| Content style | Keyword-targeted long-form | Question-style headings, direct answers |
| Measurement | Rankings, organic clicks | AI citation share, brand mentions in answers |
Who is this for?
In-house marketing leaders at mid-market and enterprise brands. Past clients include Capital One, FIS, ING Americas, Newtek Bank, KOHLER Co., the ADL, the United Methodist Church, and Cancer Treatment Centers of America.
In their words
“Marji built ADL's culture, presence, and marketing from the ground up. She launched a successful employee advocacy program and standardized content across all 27 offices in the U.S. and Israel. I cannot recommend working with her enough.”Robert WeissmanAnti-Defamation League
“Marji's brand building skills were an asset to help drive a central agency marketing strategy.”Rowan BeneckeMcKinsey & Company
“If you're looking to add AI into your marketing mix without the fear of AI overlords, this episode featuring Marji J. Sherman is for you.”Vinnie DriscollASI · The Social Angle
Frequently asked questions
AI-forward marketing is the practice of using generative AI tools — large language models, image generation, and AI agents — to plan, produce, and distribute marketing content while preserving a clear brand voice and editorial judgment. It pairs AI for speed and scale with humans for strategy and quality control.
Marji works with B2B SaaS, financial services, healthcare, and consumer brands whose in-house marketing teams want to integrate AI into social media, content, and editorial. Past clients include Capital One, KOHLER Co., the ADL, the United Methodist Church, and Cancer Treatment Centers of America.
Answer Engine Optimization is the discipline of structuring brand content so it can be cited and surfaced by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. It includes entity-clear copy, FAQ schema, structured data, and topic authority — and it is now a core part of every engagement Marji runs.
Most strategy engagements run six to twelve weeks. Workshops are one to two days. Ongoing advisory retainers are quarterly. Marji takes on a small number of partner engagements per quarter to keep work hands-on.
No. AI replaces tasks, not teams. The brands winning right now are the ones whose marketers learn to direct AI — using it for research, drafting, and repurposing, while keeping editorial judgment, taste, and brand voice in human hands.
Marji takes on a small number of partner engagements each quarter.
