Press, podcasts & features
Speaking and writing on AI-forward marketing.
A regular voice on AI in marketing, social strategy and Answer Engine Optimization.
As featured in
- Inc. Magazine
- ASI
- Onalytica
- TenFold
- Jeff Bullas
- Klear
- TrueScope
Selected features
Articles, podcasts and recognition
- Inc. Magazine Meaningfully Engage and Substantially Grow Your Twitter Followers Article by Bill Carmody
- Inc. Magazine Using Twitter to Grow Your Business Article by Bill Carmody
- ASI · The Social Angle The Impact of AI on Social Media Podcast — Episode 142 · 2024
- Advertising Specialty Institute Marji J. Sherman on AI and social media Podcast (YouTube)
- TrueScope TrueScope Talks With Marji J. Sherman Interview
- Master Connector Podcast Marji J. Sherman on building communities Podcast
- Dr. Bill's Influencers Podcast Marji J. Sherman interview Podcast
- Before You Kill Yourself Podcast Conversation with Marji J. Sherman Podcast
- TenFold Top 100 Marketing Influencers (#43) Influencer list · 2017
- TenFold Top 65 Women in Business Influencers Influencer list · 2017
- Onalytica Top 200 Global Influencers — #30 Writing, #35 Influencer Marketing, #37 Social Media Influencer ranking · 2017
- Klear Top 10 Influencers in Madison, WI Influencer ranking
- Lefty Lab How Influencer Marketing Is Going to Be Different in 2018 Article · 2018
- e-Intelligence 45 Experts Share Digital Marketing Tips for the Holiday Season Expert roundup
- Biteable 9 Experts Reveal Their Social Media Growth Hacks Expert roundup
- Jeff Bullas 21 Places to Find Social Media Content Article
- eVirtualSummits Featured speaker — Marji J. Sherman Speaking
- Steemit 20 Questions with Marji J. Sherman Interview by Wade Paterson
Speaking topics
- AI-forward marketing
- Answer Engine Optimization
- AI in social media
- Brand voice in the age of automation
- Editorial brands & AI
- Building social teams that scale
How can I book Marji to speak?
Marji takes on a small number of speaking engagements each quarter: keynotes, panel appearances, executive workshops, and podcast interviews. Send a brief through the contact page with the topic, audience, format, and date.
“Once again, Marji J. Sherman provides a wealth of social media insights and demonstrates why she has [the community she's built on social media].”Inc. MagazineFeature article
Book Marji for your stage or show.
Keynotes, panels, executive workshops and podcast interviews. A small number each quarter.
Frequently asked questions
AI-forward marketing, in plain language
What is AI-forward marketing?
AI-forward marketing is the practice of using generative AI tools — large language models, image generation, and AI agents — to plan, produce, and distribute marketing content while preserving a clear brand voice and editorial judgment. It pairs AI for speed and scale with humans for strategy and quality control.
Who does Marji Sherman work with?
Marji works with B2B SaaS, financial services, healthcare, and consumer brands whose in-house marketing teams want to integrate AI into social media, content, and editorial. Past clients include Capital One, KOHLER Co., the ADL, the United Methodist Church, and Cancer Treatment Centers of America.
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization is the discipline of structuring brand content so it can be cited and surfaced by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. It includes entity-clear copy, FAQ schema, structured data, and topic authority — and it is now a core part of every engagement Marji runs.
How long does an engagement take?
Most strategy engagements run six to twelve weeks. Workshops are one to two days. Ongoing advisory retainers are quarterly. Marji takes on a small number of partner engagements per quarter to keep work hands-on.
Will AI replace my marketing team?
No. AI replaces tasks, not teams. The brands winning right now are the ones whose marketers learn to direct AI — using it for research, drafting, and repurposing, while keeping editorial judgment, taste, and brand voice in human hands.