Fractional CMO for founders

Senior marketing leadership — without the $300K hire.

Marji J. Sherman embeds part-time as your fractional CMO: strategy, hiring, vendor management, board updates, and an AI-forward marketing program. 15+ years inside brands including Capital One, KOHLER Co., and the ADL.

Talk about your company

Personal reply within 1 – 3 business days.

Past clients

  • Capital One
  • KOHLER Co.
  • ADL
  • Cancer Treatment Centers of America
  • United Methodist Church

What a fractional CMO actually does in your company

  • Owns go-to-market strategy. ICP, positioning, channel mix, KPIs, board reporting.
  • Builds the team. Job specs, interviewing, onboarding for your first 3 to 5 marketing hires.
  • Manages your vendor stack. Agencies, freelancers, contractors — hired, briefed, reviewed, replaced.
  • Implements the AI layer. Brand voice codification, AEO, AI-augmented workflows — the systems that make a lean team look senior.
  • Plans the exit. The hire-the-full-time-CMO plan is part of the engagement from day one.

  • Marji built ADL's culture, presence, and marketing from the ground up. She launched a successful employee advocacy program and standardized content across all 27 offices in the U.S. and Israel. I cannot recommend working with her enough.

    Robert Weissman Anti-Defamation League

  • Marji's brand building skills were an asset to help drive a central agency marketing strategy for which I enjoyed the opportunity to work alongside her.

    Rowan Benecke McKinsey & Company

Frequently asked questions

  • What is a fractional CMO?

    A fractional CMO is a senior marketing leader embedded part-time inside your company — typically 10 to 20 hours per week — handling strategy, hiring, vendor management, and board reporting at a fraction of a full CMO's cost.

  • When does a founder need a fractional CMO?

    When marketing has outgrown one early hire but you're not ready (or large enough) for a $300K+ CMO salary. Typical inflection: $2M to $30M ARR, 1 to 5 marketing hires, founder still personally writing the messaging.

  • How is this different from an agency?

    An agency executes campaigns. A fractional CMO owns the strategy and the team. Marji sits in your weekly leadership meetings, hires the team, manages the agencies and vendors, reports to your board, and leaves you with a system your in-house team runs.

  • How long is the engagement?

    Typical engagements run 6 to 12 months. Some founders extend to 18. The exit plan — hiring a full-time CMO or promoting from inside — is part of the work from week one.

  • What industries does Marji work with?

    B2B SaaS, financial services, healthcare, consumer goods, nonprofit, and faith-based organizations. Past clients include Capital One, KOHLER Co., the ADL, the United Methodist Church, and Cancer Treatment Centers of America.

Get in touch

Ready when you are.

Send a brief and you'll hear back within 1 to 3 business days.