What is AI-forward marketing?

AI-forward marketing is the practice of using generative AI tools — large language models, image generation, and AI agents — to plan, produce, and distribute marketing content while preserving a clear brand voice and editorial judgment. It pairs AI for speed and scale with humans for strategy and quality control.

Who does Marji Sherman work with?

Marji works with B2B SaaS, financial services, healthcare, and consumer brands whose in-house marketing teams want to integrate AI into social media, content, and editorial. Past clients include Capital One, KOHLER Co., the ADL, the United Methodist Church, and Cancer Treatment Centers of America.

What is Answer Engine Optimization (AEO)?

Answer Engine Optimization is the discipline of structuring brand content so it can be cited and surfaced by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. It includes entity-clear copy, FAQ schema, structured data, and topic authority — and it is now a core part of every engagement Marji runs.

How long does an engagement take?

Most strategy engagements run six to twelve weeks. Workshops are one to two days. Ongoing advisory retainers are quarterly. Marji takes on a small number of partner engagements per quarter to keep work hands-on.

Will AI replace my marketing team?

No. AI replaces tasks, not teams. The brands winning right now are the ones whose marketers learn to direct AI — using it for research, drafting, and repurposing, while keeping editorial judgment, taste, and brand voice in human hands.

What is the free consultation?

A 30-minute video call with Marji J. Sherman to scope your AI marketing project, AEO audit, fractional CMO engagement, or corporate AI initiative. No prep needed, no pitch deck, no obligation.

Is the consultation really free?

Yes. No card, no contract, no follow-up sales sequence. The call exists so both sides can decide whether a paid engagement makes sense.

What will I walk away with?

A direction on whether AI / AEO / fractional CMO is right for your stage, one or two specific tactics you can implement this quarter, and a written scoping proposal within 48 hours if it is a fit.

You don't need to. If you can describe your team, your channels, and the problem in one paragraph, the call will be more productive.

What if it's not a fit?

A referral to a partner better suited to the work, or a different approach to the problem. No pressure.

How quickly can we schedule?

Most consults happen within the next 7 to 10 business days.

Free strategy session

Free 30-minute AI marketing consultation.

A no-pressure call with Marji J. Sherman to scope your AI marketing, AEO, fractional CMO, or corporate AI project. You leave with at least one concrete next step — even if you don't hire Marji.

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Free · 30 minutes · No card

TL;DR

What is the free consult? 30 minutes with Marji J. Sherman — an AI marketing consultant featured in Inc. Magazine and on Jay Baer's Social Pros podcast — to figure out whether AI marketing, AEO, fractional CMO, or corporate AI consulting is right for your stage. Free, no card, no follow-up sales sequence.

What you'll walk away with

A direction. Clear answer on whether AI marketing, AEO, fractional CMO, or corporate AI consulting is the right next step for your stage.
One or two specific tactics. Things you can implement this quarter regardless of whether you hire Marji.
A written proposal. If it's a fit, you'll get a scoping proposal within 48 hours of the call.
A referral. If it's not a fit, a referral to a partner better suited to the work.

Who is the free consult for?

In-house marketing leaders, founders, and corporate operations executives at mid-market and enterprise companies. If you're evaluating an AI marketing consultant, AEO consultant, fractional CMO, or corporate AI consultant — this call helps you make the decision.

Request your free 30-min consult

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Free consultation — frequently asked questions

What is the free consultation?

A 30-minute video call with Marji J. Sherman to scope your AI marketing project, AEO audit, fractional CMO engagement, or corporate AI initiative. No prep needed, no pitch deck, no obligation. You walk away with at least one concrete next step regardless of whether you hire Marji.
Is the consultation really free?

Yes. No card, no contract, no follow-up sales sequence. The call exists so both sides can decide whether a paid engagement makes sense.
Who is the free consult for?

In-house marketing leaders, founders, and corporate operations executives evaluating an AI marketing consultant, fractional CMO, AEO consultant, or corporate AI consultant. Mid-market and enterprise companies, typically with 25 to 5,000 employees.
What will I walk away with?

Three things: (1) a clear answer on whether AI, AEO, or a fractional CMO is the right move for your stage; (2) one or two specific tactics you can implement this quarter regardless of whether you hire Marji; (3) a written scoping proposal within 48 hours if it is a fit.
How do I prepare?

You don't need to. If you can describe your team, your channels, and the problem you're trying to solve in one paragraph, the call will be more productive — but it's not required.
What if it's not a fit?

You'll leave with a referral to a partner better suited to the work, or a different approach to the problem. No pressure, no follow-up sequence.
How quickly can we schedule?

Most consults happen within the next 7 to 10 business days. Pick a time that works on the calendar below.