Blog
Notes on AI-forward marketing.
Essays on AI in social and content, Answer Engine Optimization, and brand voice for in-house marketing teams.
Fractional CMO Versus Agency: Which Fits?
Fractional CMO versus agency: compare strategy, execution, AI governance, and cost to choose the right marketing partner for your team with confidence.
Read the essay →
Financial Services AI Workflow Example That Works
See a financial services AI workflow example for turning market news into compliant, on-brand social content without replacing human review or judgment.
Why Does AI Content Sound Generic? Fix the System
Why does AI content sound generic? Learn how weak inputs, broad patterns, and missing editorial controls flatten brand voice, and how teams…
How to Brief AI Copywriting for Brand-Safe Results
Learn how to brief AI copywriting with the context, guardrails, and review process your team needs to produce useful, on-brand content at…
How to Implement AI Editorial Standards Well
Learn how to implement AI editorial standards that protect brand voice, speed review, manage risk, and give marketing teams practical guardrails at…
Fractional CMO vs Marketing Consultant Explained
Fractional CMO vs marketing consultant: compare scope, accountability, AI leadership, and cost to choose the right marketing partner for your team now.
Editorial QA Framework for AI Content Teams
Build an editorial QA framework for AI that protects brand voice, verifies facts, assigns accountable reviews, and speeds up content production at…
Best AI Content Metrics That Prove Business Value
The best AI content metrics connect production speed, brand quality, search visibility, and pipeline impact so marketing teams can scale with control.
Social Media AI Tools Review for Brand Teams
This social media AI tools review helps marketing teams compare capabilities, governance risks, and workflows that protect brand voice while scaling well.
Why Do AI Citations Matter for Brand Visibility?
Why do AI citations matter? They shape whether answer engines cite your expertise, influence buyer trust, and make your brand visible in…
7 Top AEO Tools for Brands That Need Better Answers
Evaluate the top AEO tools for brands with a practical framework for monitoring AI visibility, improving source readiness, and protecting brand voice.
Zero Click Trends 2026 and Brand Visibility
Zero click trends 2026 are changing search, social, and AI answers. Learn how marketing teams can protect visibility, trust, and qualified demand…
AI Content Trust Is a Marketing Operating System
AI content trust is earned through clear governance, verified claims, distinct voice, and human review that keeps high-volume marketing credible at scale.
How to Align AI With Compliance Without Slowing Down
Learn how to align AI with compliance through clear governance, approved workflows, human review, and brand-safe marketing systems that scale reliably.
Editorial Workflow for AI Content That Scales
Build an editorial workflow for AI content that protects brand voice, speeds production, and gives marketing teams clear, human-led approval controls.
Marketing Team AI Training That Protects Brand Voice
Marketing team AI training helps teams build faster, brand-safe workflows for content, social strategy, and answer-engine visibility without bland output.
How to Improve AI Content Quality at Scale
Learn how to improve AI content quality with brand guardrails, better briefs, editorial review, and workflows that help teams scale without sounding…
How to Manage AI Vendor Risk in Marketing
Learn how to manage AI vendor risk with a practical framework for protecting brand voice, customer data, and marketing speed across your…
TL;DR
What does Marji write about? Three topic clusters: (1) AI-forward marketing — integrating generative AI into social and content workflows; (2) Answer Engine Optimization (AEO) — getting cited in ChatGPT, Perplexity, and Google AI Overviews; (3) Brand voice & editorial systems — keeping marketing human while scaling with AI.
Frequently asked questions
AI-forward marketing, in plain language
What is AI-forward marketing?
AI-forward marketing is the practice of using generative AI tools — large language models, image generation, and AI agents — to plan, produce, and distribute marketing content while preserving a clear brand voice and editorial judgment. It pairs AI for speed and scale with humans for strategy and quality control.
Who does Marji Sherman work with?
Marji works with B2B SaaS, financial services, healthcare, and consumer brands whose in-house marketing teams want to integrate AI into social media, content, and editorial. Past clients include Capital One, KOHLER Co., the ADL, the United Methodist Church, and Cancer Treatment Centers of America.
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization is the discipline of structuring brand content so it can be cited and surfaced by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. It includes entity-clear copy, FAQ schema, structured data, and topic authority — and it is now a core part of every engagement Marji runs.
How long does an engagement take?
Most strategy engagements run six to twelve weeks. Workshops are one to two days. Ongoing advisory retainers are quarterly. Marji takes on a small number of partner engagements per quarter to keep work hands-on.
Will AI replace my marketing team?
No. AI replaces tasks, not teams. The brands winning right now are the ones whose marketers learn to direct AI — using it for research, drafting, and repurposing, while keeping editorial judgment, taste, and brand voice in human hands.
Ready to make your marketing AI-forward?
Marji takes on a small number of partner engagements each quarter.