Blog
Notes on AI-forward marketing.
Essays on AI in social and content, Answer Engine Optimization, and brand voice for in-house marketing teams.
How to Implement AI Social Listening Well
Learn how to implement AI social listening with brand-safe workflows that turn audience signals into clearer strategy, faster decisions, and content teams.
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Brand Governance for AI-Ready Marketing Teams
Brand governance helps marketing teams use AI with clear rules, review workflows, and editorial judgment, protecting voice, trust, and control at scale.
Zero Click Marketing Guide for Brand Visibility
This zero click marketing guide shows in-house teams how to earn visibility in AI answers, social feeds, and search without sacrificing brand…
AEO Content Brief Example for Brand-Safe Answers
Use this AEO content brief example to create answer-ready pages that protect brand voice, clarify ownership, and improve visibility in AI search…
Social Media AI Policy Guide for Brand Teams
This social media AI policy guide helps marketing teams set guardrails for tools, approvals, data, disclosure, and brand-safe content at scale each…
Executive AI Adoption Needs Operating Rules
Executive AI adoption works when leaders set clear priorities, protect brand standards, and build marketing workflows teams can actually use every day.
AI Vendor Evaluation for Brand-Safe Marketing
AI vendor evaluation for marketing teams: assess security, brand control, workflow fit, and measurable value before you commit to a platform at…
AI Workshops That Build Brand-Safe Marketing Teams
AI workshops give marketing teams practical, brand-safe workflows for faster content, stronger governance, and smarter use of generative AI at scale now.
How to Operationalize AEO Content at Scale
Learn how to operationalize AEO content with a brand-safe workflow for research, production, governance, and measurement across your marketing team today.
Which AI Tasks Need Oversight in Marketing?
Learn which AI tasks need oversight in marketing, where teams can automate safely, and how to build review workflows that protect trust…
Social Search Trends That Change Content Strategy
Social search trends are reshaping discovery. Learn how marketing teams can build credible, searchable content systems without diluting brand voice intact.
Do Answer Engines Cite Brands? Yes, but Selectively
Do answer engines cite brands? Learn what earns mentions in AI answers and how marketing teams can build credible, citation-ready brand signals…
Marketing Advisory for AI Transformation
Marketing advisory for AI transformation helps in-house teams build brand-safe workflows, stronger content systems, and answer-engine visibility at scale.
Answer Engine Content Templates That Earn Trust
Answer engine content templates help marketing teams create citable, brand-safe pages that perform across AI search, standard search, and market research.
AI Search Versus Traditional Search Compared
AI search versus traditional search is changing how brands earn visibility. Learn where each wins and how marketing teams should prepare now…
AI Governance Trends 2026 for Brand Marketing Teams
AI governance trends 2026 will reshape marketing workflows. Learn the policies, review systems, and ownership models teams need to scale AI safely…
How a Prompt Library for Content Teams Scales
Build a prompt library for content teams that protects brand voice, speeds production, and gives marketers a practical system for AI oversight…
AI Content Ops Playbook for Brand-Safe Scale
Build an AI content ops playbook that increases output, protects brand voice, and gives marketing teams governance, workflows, and measurable control.
TL;DR
What does Marji write about? Three topic clusters: (1) AI-forward marketing — integrating generative AI into social and content workflows; (2) Answer Engine Optimization (AEO) — getting cited in ChatGPT, Perplexity, and Google AI Overviews; (3) Brand voice & editorial systems — keeping marketing human while scaling with AI.
Frequently asked questions
AI-forward marketing, in plain language
What is AI-forward marketing?
AI-forward marketing is the practice of using generative AI tools — large language models, image generation, and AI agents — to plan, produce, and distribute marketing content while preserving a clear brand voice and editorial judgment. It pairs AI for speed and scale with humans for strategy and quality control.
Who does Marji Sherman work with?
Marji works with B2B SaaS, financial services, healthcare, and consumer brands whose in-house marketing teams want to integrate AI into social media, content, and editorial. Past clients include Capital One, KOHLER Co., the ADL, the United Methodist Church, and Cancer Treatment Centers of America.
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization is the discipline of structuring brand content so it can be cited and surfaced by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. It includes entity-clear copy, FAQ schema, structured data, and topic authority — and it is now a core part of every engagement Marji runs.
How long does an engagement take?
Most strategy engagements run six to twelve weeks. Workshops are one to two days. Ongoing advisory retainers are quarterly. Marji takes on a small number of partner engagements per quarter to keep work hands-on.
Will AI replace my marketing team?
No. AI replaces tasks, not teams. The brands winning right now are the ones whose marketers learn to direct AI — using it for research, drafting, and repurposing, while keeping editorial judgment, taste, and brand voice in human hands.
Ready to make your marketing AI-forward?
Marji takes on a small number of partner engagements each quarter.