Who is Sherman Social?

ShermanSocial

ShermanSocial

We all had great ideas about our first blog post. We could blog about the new Facebook hashtags, or Google’s issues with the IRS– But here’s the thing- You have Mashable for that. You have Social Media Today. We don’t feel the need to regurgitate the news back to you– sorry. And, since you are probably wondering what differentiates Sherman Social from any other social media agency out there, maybe even your own, we thought explaining ourselves would be the best place to start. So, here it is–>

We are about being a little rebellious in an industry that thrives on conformity, and making sure everyone ‘likes’ them. Sometimes, the people that dislike you can be your best advocates. We don’t care about the cool kids out there, with the 50K Twitter followers (that are most likely all bought). We care about engagement- actual conversations that spark ideas, and build true fans of a brand that will be with you until the very end. We care about reputation, and preserving it. We care about YOUR reputation, and YOUR ideas and what YOU want for YOUR brand. We have no intention of pushing ideas that do not fit the vision you have for your own brand. We certainly don’t want anyone coming to Sherman Social and telling us how to run our ship– No way.

We also care that you know what the hell social media is, and why you are paying to have it created and managed. We offer a variety of training programs from a basic introductory course to a full-on comprehensive course on Facebook, Twitter, LinkedIn and strategy creation.

We also care about being there for our clients. You have a question at 11pm, we’ll have an answer at 11pm.

So now that you have a feel for who we are, give us some insight into you! Email us at info@shermansocial.com , or Tweet at us @ShermanSocial.

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Frequently asked questions

AI-forward marketing, in plain language

  • What is AI-forward marketing?

    AI-forward marketing is the practice of using generative AI tools — large language models, image generation, and AI agents — to plan, produce, and distribute marketing content while preserving a clear brand voice and editorial judgment. It pairs AI for speed and scale with humans for strategy and quality control.

  • Who does Marji Sherman work with?

    Marji works with B2B SaaS, financial services, healthcare, and consumer brands whose in-house marketing teams want to integrate AI into social media, content, and editorial. Past clients include Capital One, KOHLER Co., the ADL, the United Methodist Church, and Cancer Treatment Centers of America.

  • What is Answer Engine Optimization (AEO)?

    Answer Engine Optimization is the discipline of structuring brand content so it can be cited and surfaced by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. It includes entity-clear copy, FAQ schema, structured data, and topic authority — and it is now a core part of every engagement Marji runs.

  • How long does an engagement take?

    Most strategy engagements run six to twelve weeks. Workshops are one to two days. Ongoing advisory retainers are quarterly. Marji takes on a small number of partner engagements per quarter to keep work hands-on.

  • Will AI replace my marketing team?

    No. AI replaces tasks, not teams. The brands winning right now are the ones whose marketers learn to direct AI — using it for research, drafting, and repurposing, while keeping editorial judgment, taste, and brand voice in human hands.

Discover more from AI Marketing Consultant, Digital Marketing Strategist & Fractional CMO | Marji J. Sherman

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