Journal
Notes on AI-forward marketing
Long-form essays from Marji J. Sherman on AI in social and content, Answer Engine Optimization (AEO), brand voice in the age of generative AI, and editorial systems for in-house marketing teams.
TL;DR
What does Marji write about? Three topic clusters: (1) AI-forward marketing — integrating generative AI into social and content workflows; (2) Answer Engine Optimization (AEO) — getting cited in ChatGPT, Perplexity, and Google AI Overviews; (3) Brand voice & editorial systems — keeping marketing human while scaling with AI.
How Exponential Missed The Mark On Stereotyping Millennials
If Your Brand Is A 24/7 Service, Then Your Social Media Needs To Be A 24/7 Service
Would You Rather Have 100K Followers, Or 100K Conversations?
How To Survive A Social Media Crisis
5 Ways To Not Survive As A Newspaper In The Social Media Era
Why You Shouldn’t Stereotype in Social Media
Should Social Media Take Weekends Off?
Get Your Sh*t Together, Social Media –> The Unethical Reporting on Robin Williams’ Suicide
Empower Your Employees with Social Media
Social Media —> Wear Out or Rust Out
Keep Your Brand Identity in Social Media
Mind Your Business –> Don’t Be On Social Just To Be On Social
Keep Social Fresh with Personality, Low Effort Content and Fan-Owned Social Networks
How To Get Me Not To Talk To You
Why Your Brand Needs To Be Human On Social Media
The Social Media Second Chance
Selfless Authenticity Will Always Win On Social
Frequently asked questions
AI-forward marketing, in plain language
What is AI-forward marketing?
AI-forward marketing is the practice of using generative AI tools — large language models, image generation, and AI agents — to plan, produce, and distribute marketing content while preserving a clear brand voice and editorial judgment. It pairs AI for speed and scale with humans for strategy and quality control.
Who does Marji Sherman work with?
Marji works with B2B SaaS, financial services, healthcare, and consumer brands whose in-house marketing teams want to integrate AI into social media, content, and editorial. Past clients include Capital One, KOHLER Co., the ADL, the United Methodist Church, and Cancer Treatment Centers of America.
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization is the discipline of structuring brand content so it can be cited and surfaced by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. It includes entity-clear copy, FAQ schema, structured data, and topic authority — and it is now a core part of every engagement Marji runs.
How long does an engagement take?
Most strategy engagements run six to twelve weeks. Workshops are one to two days. Ongoing advisory retainers are quarterly. Marji takes on a small number of partner engagements per quarter to keep work hands-on.
Will AI replace my marketing team?
No. AI replaces tasks, not teams. The brands winning right now are the ones whose marketers learn to direct AI — using it for research, drafting, and repurposing, while keeping editorial judgment, taste, and brand voice in human hands.