Journal
Notes on AI-forward marketing
Long-form essays from Marji J. Sherman on AI in social and content, Answer Engine Optimization (AEO), brand voice in the age of generative AI, and editorial systems for in-house marketing teams.
TL;DR
What does Marji write about? Three topic clusters: (1) AI-forward marketing — integrating generative AI into social and content workflows; (2) Answer Engine Optimization (AEO) — getting cited in ChatGPT, Perplexity, and Google AI Overviews; (3) Brand voice & editorial systems — keeping marketing human while scaling with AI.
Roots are Critical for Effective Social Media
Independence for Social Media
Keep Holidays Real in Social Media
I’m Calling Bullshit –> Social Media ≠ Magic Bullet
Tips for Students who want to be #SocialMedia Pros
How do you know if a brand is TRUSTworthy?!
Kill the Auto-DM. Please, and thank you.
My #1 Trait for Stellar Social Media?! –> Humility.
If you could define #SocialMedia in ONE word, what would it be?!
Look Up –> And Use Social Media The Right Way, Gary
Why @SouthwestAir Wins @ Social
This Is What Positive Social Influence Looks Like
Using the Power of Social Media for a Higher Purpose
The Social Shift—> It’s Time to Embrace Change
The Rise of the Content Thief
UPDATED: @DeltaAssist Proves its Bark is Bigger than its Bite
Let’s Reconnect and Return to the Roots of Social Media
Frequently asked questions
AI-forward marketing, in plain language
What is AI-forward marketing?
AI-forward marketing is the practice of using generative AI tools — large language models, image generation, and AI agents — to plan, produce, and distribute marketing content while preserving a clear brand voice and editorial judgment. It pairs AI for speed and scale with humans for strategy and quality control.
Who does Marji Sherman work with?
Marji works with B2B SaaS, financial services, healthcare, and consumer brands whose in-house marketing teams want to integrate AI into social media, content, and editorial. Past clients include Capital One, KOHLER Co., the ADL, the United Methodist Church, and Cancer Treatment Centers of America.
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization is the discipline of structuring brand content so it can be cited and surfaced by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. It includes entity-clear copy, FAQ schema, structured data, and topic authority — and it is now a core part of every engagement Marji runs.
How long does an engagement take?
Most strategy engagements run six to twelve weeks. Workshops are one to two days. Ongoing advisory retainers are quarterly. Marji takes on a small number of partner engagements per quarter to keep work hands-on.
Will AI replace my marketing team?
No. AI replaces tasks, not teams. The brands winning right now are the ones whose marketers learn to direct AI — using it for research, drafting, and repurposing, while keeping editorial judgment, taste, and brand voice in human hands.