What is AI-forward marketing?

AI-forward marketing is the practice of using generative AI tools — large language models, image generation, and AI agents — to plan, produce, and distribute marketing content while preserving a clear brand voice and editorial judgment. It pairs AI for speed and scale with humans for strategy and quality control.

Who does Marji Sherman work with?

Marji works with B2B SaaS, financial services, healthcare, and consumer brands whose in-house marketing teams want to integrate AI into social media, content, and editorial. Past clients include Capital One, KOHLER Co., the ADL, the United Methodist Church, and Cancer Treatment Centers of America.

What is Answer Engine Optimization (AEO)?

Answer Engine Optimization is the discipline of structuring brand content so it can be cited and surfaced by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. It includes entity-clear copy, FAQ schema, structured data, and topic authority — and it is now a core part of every engagement Marji runs.

How long does an engagement take?

Most strategy engagements run six to twelve weeks. Workshops are one to two days. Ongoing advisory retainers are quarterly. Marji takes on a small number of partner engagements per quarter to keep work hands-on.

Will AI replace my marketing team?

No. AI replaces tasks, not teams. The brands winning right now are the ones whose marketers learn to direct AI — using it for research, drafting, and repurposing, while keeping editorial judgment, taste, and brand voice in human hands.

Harnessing Positive Social Influence: Authentic Storytelling

Less than a week ago, I wrote a post about the responsibility social influencers have to tell their own story authentically so they can help others (You can read the full post here –>http://shermansocial.blogspot.com/2014/04/using-power-of-social-media-for-higher.html.

The response has been truly overwhelming. This is just a snapshot of the responses I’ve received in regards to the original post. I have also received numerous emails, DMs and private messages from women sharing their own stories. I believe this solidifies the core message of the original post –> Tell your story authentically, no matter how uncomfortable the details, and you will reach more people then you can ever imagine, and change lives. Thank you, all, for your support. On a personal level, you will never know how much your messages touch(ed) me. The most important part of this, is that we have opened the doors to a conversation about using social influence for a greater good AND one about being transparent and specifically being honest about abusive situations that needs to be had.